A New Year’s Resolution That Caused a Riot: Facebook’s Algorithm Update in 2018

Note: This blog article was originally published on Passionate Marketers on February 26, 2018. With the dawn of 2018, every brand hurriedly hatched out social media strategies to kickstart the new year with a bang. I, for one, being a social media strategist, was jotting down well-crafted ideas in full swing when Facebook halted meContinue reading “A New Year’s Resolution That Caused a Riot: Facebook’s Algorithm Update in 2018”

6 Content Marketing Drivers In 2017

Note: This article was originally published by me for the Influx blog on March 26, 2017.   With the rise of social media management tools like HootSuite and Buffer, people hardly go to specific social platforms to view content. In a bid to save themselves from fizzling out the way Vine did, social networks areContinue reading “6 Content Marketing Drivers In 2017”